PS3 Shipments Reach 2 million; Likely to Miss 6 million Target by March

Sony PS3 Shipments:
US Shipments, Jan'07: 1 mil.
Japan Shipments, Jan'07: 1 mil.
Global target by Mar'07: 6 mil.
Sony's PlayStation 3 shipments reached 2 million in about two months after the November launch, compared with its original target to hit the figure by the end of December, as PS3 competes with Microsoft's Xbox 360 and Nintendo's Wii for the top spot in the $30 billion game market's console war.

PlayStation 3 video game shipments in Japan reached 1 million Tuesday, Sony said, hitting the company's target about two weeks behind schedule. Last week Sony met its shipping target of 1 million PS3 consoles in the United States in 2006.

Sony plans call for global shipment of 6 million PS3 machines by March 31. Nintendo is also targeting shipment of 6 million for its Wii machines by the end of the fiscal year through March. Wii sells for about $250, while PS3 costs $500 and $600.

  • Nomura Securities cut its PS3 shipment forecast through March by 25% to 4.5 million units, citing worse-than-expected sales.
  • KBC Securities estimates Sony selling only a little over 3 million units of the PS3 by March because of its high price and lack of game software available for the console.
  • Nomura also lowered its PS3 shipment forecast to 10 million units from 16 million for 2007/08 and to 11 million units from 18 million for 2008/09.

The PS3 was outsold by the Wii in Japan by the end of December, according to video game magazine publisher Enterbrain, while retail market research firm NPD has said its sales also lost to Nintendo's Wii in the United States in December.


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