US Off-line Retail Sales Influenced by Online Browsing to Hit $1 trillion by 2011

U.S. off-line retail sales influenced by consumers' online browsing and research will increase by a compounded annual growth rate (CAGR) of 12% over the next five years to hit $1 trillion by 2011,with the  off-line-influenced sales reaching 40% of total US retail sales, according to a new report by JupiterResearch. 

Other Highlights from JupiterResearch's report US Online Retail Forecast, 2006 - 2001": 

  • Total off-line-influenced sales will reach 40% of total US retail sales by 2011.
  • US online retail sales will plateau at 10% to 15% of total US retail sales, barring a dramatic change in the online shopping experience that promotes an inordinate spending shift among buyers.
  • US online retail sales will grow by 16% in 2007 to reach $116 billion.
  • Over the next five years US online retail will grow at a CAGR of 11% reaching $171 billion in 2011. 
  • US Online Retail Sales Will Grow By 16 Percent In 2007 But, As The Channel Matures, Growth Will Slow To Single Digits By 2010

Web influenced off-line sales will grow at a slightly faster pace over the next five years, reinforcing the vast advertising and marketing value retailer websites present.

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