Mobile Phone Music to Surpass $32 billion by 2010: Gartner

Mobile phone users spending worldwide on music received on mobile handsets will reach $32.2 billion by 2010, up from $13.7 billion in 2007, according Gartner Inc. 

Worldwide Total End-user Spending on Mobile Music
2005-2010, by Category (US$ Million)

 

2005

2006

2007

2008

2009

2010

Full Tracks, Realtones and Ringback tones

     1,736.9

     3,007.0

     6,588.2

  12,288.1

  19,582.1

  26,092.1

Mono and Polyphonic Ringtones

     4,380.0

     6,044.4

     7,132.4

     6,918.4

     6,572.5

     6,112.4

Source: Gartner Dataquest

Mobile music, which includes services from basic ringtones, realtonesand ringbacktones to more sophisticated full track downloads and streaming, is the second most popular mobile data service, behind short message service (SMS) in terms of use and revenue.

Asia Pacific accounted for more than 41% of the worldwide spending on mobile music in 2005, and while that proportion will decrease slightly by 2010, the region is still forecast to be the biggest spender.

Western Europe is the second largest region for mobile music, with total spending forecast to top $9.1 billion by 2010, while North America is forecast to reach $7.1 billion. 

Realtones are now the "cash cow" for mobile music in the matured markets, representing 65% of ringtone downloads in North America and 70% in Western Europe.

Asia/Pacific will lead the way when it comes to downloads of full track content to mobiles. 

Gartner Dataquest’s new report, ‘The Outlook for the Global Mobile Music Market, 2005-2010’, highlights trends in global mobile music markets and gives revenue forecasts to 2010. 

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