Video Webcasts Attract 45% More Attendees Than Audio Webcasts: ON24 Report
Publishers
planned, scheduled and delivered 33.29% more webcasts in 2006 than 2005,
with live webcasts outperforming on-demand webcasts with attendee viewing
times averaging 49 minutes versus 34 minutes respectively, according to a
report on webcasting trends for
business-to-business (B2B) publishersby ON24.
This report, titled "ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry," highlighted webcasting trends and attendee behaviors from the first half 2005 to the first half of 2006.
Key report findings:
- Overall, webcasts drew an average of over 500 registrants per event with a registrant-to-attendee conversion ratio above 55%.
- Video webcasts attracted an average of 45-47% more registrants and attendees, while registrants (3%) and attendees (9%) for audio webcasts.
- When incorporated into live webcasts, audience response rates to polls and surveys increased by 13.57%.
"B2B publishers are constantly seeking data to verify the effectiveness and impact of their marketing initiatives," stated Sharat Sharan, ON24 Inc.'s President and CEO. "With this inaugural report, B2B publishers now have quantifiable data demonstrating the effectiveness of webcasting to attract, retain and engage audiences for a significant period of time."
Methodology: The findings in this report were based on webcasting events - live or on-demand, audio or video streamed - held on ON24's proprietary webcasting network platform held from January to June in 2005 and 2006.
Related:
Video Webcasts Garner Viewers - ClickZ
