2008 Presidential Race Ad Spend to Hit $1 billion

Total ad spending on the 2008 presidential race over the next two years could reach $1 billion, according to Evan Tracey, chief operating officer of TNSMI/Campaign Media, reports AdAge. 

By comparison, In 2004, $659 million was spent on the presidential elections campaign ads, with $314 million spent before the party conventions.

AdAge reports that TV stations are preparing for the $1 billion presidential ad onslaught, with dozens of candidates creating the most wide-open race since TV era began.

Total political-advertising spending has zoomed past projections toward a record $2 billion-plus in 2006, 17.6% more than 2004, according to TNS Media

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