2008 Presidential Race Ad Spend to Hit $1 billion
Total
ad spending
on the 2008 presidential race over the next two years could reach $1
billion, according to
Evan Tracey, chief operating officer of TNSMI/Campaign Media, reports
AdAge.
By comparison, In 2004, $659 million was spent on the presidential elections campaign ads, with $314 million spent before the party conventions.
AdAge reports that TV stations are preparing for the $1 billion presidential ad onslaught, with dozens of candidates creating the most wide-open race since TV era began.
Total political-advertising
spending has zoomed past projections toward a record $2
billion-plus in 2006, 17.6% more than 2004, according to TNS Media
