Online TV and Video Revenues to Increase Tenfold to $6.3 billion
Online TV and
video services will generate revenues of $6.3 billion in 2012, almost
ten times the 2006 figure, according
to Informa Telecoms & Media research.
| Top 5 Online TV & Video Countries by Revenues ($ million) | |||
| 2006 | 2009 | 2012 | |
| US | 538 | 2,010 | 3,941 |
| UK | 42 | 364 | 708 |
| Japan | 24 | 155 | 510 |
| Germany | 9 | 77 | 254 |
| France | 10 | 68 | 238 |
| Source: Informa Telecoms & Media | |||
Advertising will consistently outperform a la carte and subscription-based services in terms of revenue generation and North America will be the largest revenue-generating region, accounting for 65% of the 2012 global total, according to informa.
Informa's Online TV and Video: Beyond User-Generated Content report, published today, has found that the trend towards online TV and video is symptomatic of wider cultural changes. A new 'breed' of consumers has emerged who find it difficult to align themselves with the passive model of traditional linear TV.
Related: Ads to Help Web TV & Film Download Revs Hit $6.3B by 2012 - MarketingVOX
