Online TV and Video Revenues to Increase Tenfold to $6.3 billion
|Top 5 Online TV & Video Countries by Revenues ($ million)|
|Source: Informa Telecoms & Media|
Advertising will consistently outperform a la carte and subscription-based services in terms of revenue generation and North America will be the largest revenue-generating region, accounting for 65% of the 2012 global total, according to informa.
Informa's Online TV and Video: Beyond User-Generated Content report, published today, has found that the trend towards online TV and video is symptomatic of wider cultural changes. A new 'breed' of consumers has emerged who find it difficult to align themselves with the passive model of traditional linear TV.
Related: Ads to Help Web TV & Film Download Revs Hit $6.3B by 2012 - MarketingVOX