Microsoft Beats Google for Top Spot in Corporate Reputation Rankings; Top 60 are...

Microsoft jumps seven places over last year to rank No. 1 in the annual reputation survey "Annual RQ 2006" conducted by Harris Interactive. Johnson & Johnson ranks second and 3M ranks third, followed by Google at No.4 and The Coca-Cola Company at No.5. 

 

The study, conducted by the Harris Interactive Brand and Strategy Consulting Group, evaluates companies along six key dimensions that comprise a company’s corporate reputation: vision and leadership, social responsibility, emotional appeal, products and services, workplace environment and financial performance.

 

 

Annual RQ 2006 Corporate Reputation Scores: 
60 Most Visible Companies in U.S.

Rank in 2006

Company              

RQ Score 2006

1

Microsoft Corporation

80.74

2

Johnson & Johnson

80.44

3

3M Company

80.09

4

Google

79.81

5

The Coca-Cola Company

79.52

6

General Mills

79.38

7

United Parcel Service (UPS)

79.07

8

Sony Corporation

78.58

9

Toyota Motor Corporation

78.14

10

The Procter & Gamble Company

77.99

11

Amazon.com, Inc.

77.66

12

Whole Foods Market

77.58

13

The Walt Disney Company

77.49

14

Honda Motor Co.

77.26

15

FedEx Corporation

76.69

16

Intel Corporation

76.36

17

Lowe's

75.86

18

Home Depot

75.34

19

General Electric Company

75.25

20

Costco

75.14

21

Berkshire Hathaway Inc.

74.68

22

Apple Computer

74.59

23

Dell, Inc.

74.22

24

PepsiCo

73.88

25

Nike

73.73

26

IBM Corporation

73.56

27

The Boeing Company

73.52

28

Starbucks Corporation

73.25

29

Southwest Airlines

72.92

30

Target Corporation

72.64

31

Nordstrom

71.97

32

Best Buy Co.

71.93

33

Unilever

71.74

34

American Express Company

71.48

35

J.C. Penney Company

71.45

36

Wells Fargo & Company

69.81

37

Verizon Communications

69.43

38

Hewlett-Packard

69.14

39

Merck

69.01

40

Wal-Mart Stores

68.28

41

Sears Holdings Corporation

67.64

42

State Farm Insurance

67.55

43

Bank of America Corporation

67.55

44

SBC Communications

66.83

45

Citigroup Incorporated

66.69

46

AT&T Inc.

66.60

47

McDonald's

66.43

48

Time Warner, Inc.

65.57

49

DaimlerChrysler

65.22

50

Royal Dutch/Shell

64.22

51

Allstate Corporation

64.16

52

BP

63.97

53

Chevron Corporation

63.42

54

Sprint Corporation

62.88

55

Ford Motor Company

62.74

56

Altria Group

62.58

57

General Motors Corporation

62.50

58

Comcast Corporation

61.49

59

ExxonMobil Corporation

60.65

60

Halliburton Company

52.48

 

For complete results to this study, go to www.harrisinteractive.com/rq.

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