Microsoft Beats Google for Top Spot in Corporate Reputation Rankings; Top 60 are...
Microsoft
jumps seven places over last year to rank No. 1 in the annual reputation
survey "Annual RQ 2006" conducted by Harris Interactive. Johnson
& Johnson ranks second and 3M ranks third, followed by Google at No.4
and The Coca-Cola Company at No.5.
The study, conducted by the Harris Interactive Brand and Strategy Consulting Group, evaluates companies along six key dimensions that comprise a company’s corporate reputation: vision and leadership, social responsibility, emotional appeal, products and services, workplace environment and financial performance.
|
Annual
RQ 2006 Corporate Reputation Scores: |
||
|
Rank in 2006 |
Company |
RQ Score 2006 |
|
1 |
Microsoft Corporation |
80.74 |
|
2 |
Johnson & Johnson |
80.44 |
|
3 |
3M Company |
80.09 |
|
4 |
|
79.81 |
|
5 |
The Coca-Cola Company |
79.52 |
|
6 |
General Mills |
79.38 |
|
7 |
United Parcel Service (UPS) |
79.07 |
|
8 |
Sony Corporation |
78.58 |
|
9 |
Toyota Motor Corporation |
78.14 |
|
10 |
The Procter & Gamble Company |
77.99 |
|
11 |
Amazon.com, Inc. |
77.66 |
|
12 |
Whole Foods Market |
77.58 |
|
13 |
The Walt Disney Company |
77.49 |
|
14 |
Honda Motor Co. |
77.26 |
|
15 |
FedEx Corporation |
76.69 |
|
16 |
Intel Corporation |
76.36 |
|
17 |
Lowe's |
75.86 |
|
18 |
Home Depot |
75.34 |
|
19 |
General Electric Company |
75.25 |
|
20 |
Costco |
75.14 |
|
21 |
Berkshire Hathaway Inc. |
74.68 |
|
22 |
Apple Computer |
74.59 |
|
23 |
Dell, Inc. |
74.22 |
|
24 |
PepsiCo |
73.88 |
|
25 |
Nike |
73.73 |
|
26 |
IBM Corporation |
73.56 |
|
27 |
The Boeing Company |
73.52 |
|
28 |
Starbucks Corporation |
73.25 |
|
29 |
Southwest Airlines |
72.92 |
|
30 |
Target Corporation |
72.64 |
|
31 |
Nordstrom |
71.97 |
|
32 |
Best Buy Co. |
71.93 |
|
33 |
Unilever |
71.74 |
|
34 |
American Express Company |
71.48 |
|
35 |
J.C. Penney Company |
71.45 |
|
36 |
Wells Fargo & Company |
69.81 |
|
37 |
Verizon Communications |
69.43 |
|
38 |
Hewlett-Packard |
69.14 |
|
39 |
Merck |
69.01 |
|
40 |
Wal-Mart Stores |
68.28 |
|
41 |
Sears Holdings Corporation |
67.64 |
|
42 |
State Farm Insurance |
67.55 |
|
43 |
Bank of America Corporation |
67.55 |
|
44 |
SBC Communications |
66.83 |
|
45 |
Citigroup Incorporated |
66.69 |
|
46 |
AT&T Inc. |
66.60 |
|
47 |
McDonald's |
66.43 |
|
48 |
Time Warner, Inc. |
65.57 |
|
49 |
DaimlerChrysler |
65.22 |
|
50 |
Royal Dutch/Shell |
64.22 |
|
51 |
Allstate Corporation |
64.16 |
|
52 |
BP |
63.97 |
|
53 |
Chevron Corporation |
63.42 |
|
54 |
Sprint Corporation |
62.88 |
|
55 |
Ford Motor Company |
62.74 |
|
56 |
Altria Group |
62.58 |
|
57 |
General Motors Corporation |
62.50 |
|
58 |
Comcast Corporation |
61.49 |
|
59 |
ExxonMobil Corporation |
60.65 |
|
60 |
Halliburton Company |
52.48 |
For complete results to this study, go to www.harrisinteractive.com/rq.
