Global Mobile Content and Services Market to Hit $150 billion by 2011
The market for content and services on cell phones is expected to grow to $150 billion by 2011, as access to the Web while on the move becomes easier and faster, research from Informa Telecoms & Media showed.
The mobile web heralds a new age:
- Informa anticipates that by 2011, just under half of all mobile subscribers worldwide will use mobile browsing.
- Messaging services ( SMS, multimedia messaging and instant messaging) on cell phones will generate $93 billion in revenues globally by 2011 from $60 billion last year and an estimated $67.4 billion in 2007, predicts Informa.
- Mobile music will be a major contributor to the revenues achieved in the mobile entertainment market in the next 5 years, although its overall share of the market will fall from 40% in 2006 to 36% in 2011 as new forms of entertainment such as mobile TV and video services begin to gain consumer interest.
- Games, gambling, personalisation and adult content will all see significant growth, as the overall mobile entertainment market grows from $18.84 billion in 2006 to $38.12 billion in 2011.
User-Generated Content, will continue to extend to the mobile space. Informa forecasts that the user-generated content and communities will be worth $13.17 billion by 2011.
M-Commerce faces a number of challenges and has already hit a few stumbling blocks. Informa estimates that the worldwide market for m-commerce was $359 million in 2006, coming mostly from the Asia-Pacific region.
Mobile TV will continue to be the focus of much excitement from mobile operators as broadcast services using a range of different technologies are rolled out.