Global Mobile Content and Services Market to Hit $150 billion by 2011 

Led by mobile web, the mobile content and services market will continue to grow dramatically as services and applications reach maturity and new services begin to gain traction, according to Informa Telecoms & Media's "Mobile Content and Services" report. 

The market for content and services on cell phones is expected to grow to $150 billion by 2011, as access to the Web while on the move becomes easier and faster, research from Informa Telecoms & Media showed.

The mobile web heralds a new age: 

  • Informa anticipates that by 2011, just under half of all mobile subscribers worldwide will use mobile browsing. 
  • Messaging services ( SMS, multimedia messaging and instant messaging) on cell phones will generate $93 billion in revenues globally by 2011 from $60 billion last year and an estimated $67.4 billion in 2007, predicts Informa.
  • Mobile music will be a major contributor to the revenues achieved in the mobile entertainment market in the next 5 years, although its overall share of the market will fall from 40% in 2006 to 36% in 2011 as new forms of entertainment such as mobile TV and video services begin to gain consumer interest. 
  • Games, gambling, personalisation and adult content will all see significant growth, as the overall mobile entertainment market grows from $18.84 billion in 2006 to $38.12 billion in 2011.

User-Generated Content, will continue to extend to the mobile space. Informa forecasts that the user-generated content and communities will be worth $13.17 billion by 2011.

M-Commerce faces a number of challenges and has already hit a few stumbling blocks. Informa estimates that the worldwide market for m-commerce was $359 million in 2006, coming mostly from the Asia-Pacific region.

Mobile TV will continue to be the focus of much excitement from mobile operators as broadcast services using a range of different technologies are rolled out.

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