Over 84 million American Mobile Subscribers Can be Reached by Mobile Marketing
Based on Beccue's analysis, the addressable market of consumers for mobile marketing applications looks something like this:
Text Messaging: 84.8 million subscribers
Mobile Internet (sans email): 34.6 million subscribers
MMS (primarily person to person picture messaging): 26.9 million subscribers
Marketers need to educate themselves about text applications and vendors
out there that can help them tap into the 84.8 million and growing
Americans predisposed to text messaging.
Full artile at MMA Global: Creative Text Messaging Campaigns Key to Mobile Marketing (Mark Beccue Consulting)
Mark Beccue is an independent business development & strategy consultant: http://www.markbeccue.com.