Search Engine Marketing Jumps 62% to Hit $10 billion in 2006: SEMPO Survey
Advertisers
in North America spent roughly $10 billion on search engine marketing in
2006, a 62% jump from 2005, according to an annual survey by the Search
Engine Marketing Professional Organization (SEMPO).
Based on the survey, SEMPO estimates that search engine marketing will
double to $18.6 billion by 2011, reports
MediaWeek.
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Mobile
data access, particularly wireless e-mail, drove the worldwide PDA market
to record shipments of 17.7 million units in 2006, an 18.4%increase from
2005, according to Gartner.
Nearly three-quarters of respondents reserve
up to 20% of media investment budget for experimentation on increasing
confidence in navigating the new media ecosystem in 2007, according to
American Advertising Federation (AAF) Media Investment Survey 2007.
