Over 80% of All Cellular Users will be Data Users by 2011; Spend to Hit $200B
The report predicts global cellular data users to grow from 1.8 billion in 2007 to close to 2.5 billion in 2011.
Messaging remains the dominant data revenue stream throughout the forecast period with global revenues ramping to $111 billion.
The report also projects consumer spend on mobile media - infotainment - alone to double between 2007 and 2011, growing from $32 billion to just over $64 billion.
This report highlights growth in emerging data services, including music downloading and streaming, mobile video on demand and mobile TV.
The growing functionality and usability of handsets and networks is also feeding into major growth in the use of Web browsing from mobile phones, and the outlook for Web 2.0 services is positive, according to Strategy Analytics.
Phil Taylor, Director, Global Wireless Practice, notes, "Person to person SMS growth is slowing in many mature cellular markets, but the use of new messaging tools, particularly email and Instant Messaging, is set for significant growth in 2007 and beyond, as larger screen devices which operate on faster networks at lower data price points open up services beyond the early adopter market."
Related: Startegy Analytics Report Global Cellular Data Forecast 2007-2011