HDTV Homes to Grow Over Three-Fold to 150 million by 2011 

HDTV homes worldwide are expected to hit 151 million by 2011, an increase of more than three times from the 48.2 million house holds at the end of 2006, according a new report "HDTV: A Global Analysis" from Informa Telecoms & Media. 

At end-2006 the US had 27.7 million HDTV homes, or nearly 58% of global HDTV households, followed by Japan with a 20% share. 

Nearly 2.5 million Americans were expected to purchase a new HDTV for the Super Bowl Sunday, according to the Retail Advertising and Marketing Association’s (RAMA) 2007 Super Bowl Consumer Intentions and Actions Survey. 

In another study Kagan Research forecasts that by 2010 nearly 180 million HDTV sets will have been sold to U.S consumers, penetrating more than 81% of TV house holds. 

Top 5 Global HD countries by HD set homes in 2011

Country 2006 (mil.) 2011 (mil.)
US 27.7 62.9
Japan 9.6 28.9
China 2.5 10.3
UK 2.0 8.8
Germany 0.6 7.2
Source: Informa Telecoms & Media

The report also identifies that, of the 48.2 million HD households at end-2006, only 16.4 million had the necessary settop box (or integrated HDTV set) to enable content to be viewed. 

By 2011, Informa expects HD programming to be much more readily available, and some 70% of HDTV set homes will be receiving content - or 105 million homes.

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