83% of Marketers Consider Email Marketing the Most Important Ad Medium
Over
83% of the 1,500 marketing professionals surveyed by Datran Media consider
email marketing as the most important advertising medium in 2007, compared
to 61.7% for search marketing and 36.3% for display ads. Only 10.6%
preferred mobile marketing.
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The U.S.
groups and meetings market is projected to reach $175 billion by
2008, providing a major revenue stream to move online, according to a new
report from PhoCusWright. By 2008,
41% (or $39 billion) of all groups and meetings travel revenue will be
booked online.
U.S.
international trade deficit rose 6.5% to $763.6 billion in 2006, a fifth
consecutive annual record, according to data from the Commerce Department.
Trade deficit rose 5.3% in December to $61.2 billion.
