US Residential Broadband Penetration to Hit 55% or 60M Households in 2007

Residential subscriptions to broadband Internet connections surged 20% in 2006 to exceed 50 million U.S. households, according to a new study from Parks Associates. The report estimates U.S. residential broadband subscriptions will surpass 60 million households by year-end 2007, accounting for 55% of all U.S. households.

With the penetration of high-speed Internet exceeding 50% in 2007, we’re also witnessing shifts in the way companies are positioning their communications, entertainment, and information services as home technology solutions, said Parks Associates. 

The report also finds that, in recent years, service providers have been partnering more closely with equipment vendors to strengthen the linkages between digital lifestyle services and the end-user products that enable them, including set-top boxes, home computers, home networks, gaming consoles, and other fixed and portable consumer electronics devices.

Digital Lifestyles: 2007 Outlook report from Parks Associates provides analysis and forecasts for a variety of digital lifestyle product categories, including broadband Internet, television services, digital content services (music, gaming, and video), and products (home networks and consumer electronics). 

In a separate research report, ABI Research forecasts that the total number of DSL and cable broadband users in the world will grow by an average of 9% annually over the next five years to reach 480 million subscribers by 2012.

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