Web 2.0 Helps E-Commerce Sites Beat Offline Stores in Customer Satisfaction
Online retail scored 83, up 2.5 percent from last year's index, while offline retail scored 74.4 on the scale, reports ClickZ.
- With a strong score of 88, Barnes & Noble leads the entire e-commerce category, beating out Amazon (87) for the second year in a row
- The aggregate online auction score
remained at 78, the same score as a year ago.
eBay (score of 80, down 1 from last year) continues to lead the online auctions sites like uBID (74) and Priceline (72).
- Online travel scored a 76, down 1.3 percent from last year as aggregator sites give way to travel search sites.
- Online brokerage sites scored 78, a 2.6% jump over 2005, led by Fidelity (80); Charles Schwab (80); TD Ameritrade (77); and E*Trade Financial (74).
The Web 2.0 features like better product images, better product specifications, the ability to zoom into products, and so on are credited for the better scoring of e-commerce sites.