Internet Movies and TV Shows Market to Top $5.8 Billion By 2011
Adams Media Research’s new strategic analysis, Video on the Internet: Ad-Supported Streaming and Download-to-Own, also predicts that advertiser spending on Internet video streams to PCs and TVs will approach $1.7 billion by 2011.
The report forecasts that sales of video downloads will total:
- $472 million in 2007
- $1.2 billion in 2008
- $2 billion in 2009
- $3.1 billion in 2010
- $4.1 billion in 2011
Video streaming, increasingly ad-supported, is booming; but downloads will be biggest revenue generator for content owners, according to Adams Media Research study.
Adams Media Research is betting that video downloads will ramp up gradually as Apple TV and similar devices win acceptance among consumers.