Internet Movies and TV Shows Market to Top $5.8 Billion By 2011

Consumer spending on Internet downloads of movies and TV shows will surpass $4 billion in 2011, up from just $111 million in 2006, according to a report by Adams Media Research.  Total PC/TV Internet video market, including ad spending, is expected to top $5.8 billion by 2011.

Adams Media Research’s new strategic analysis, Video on the Internet: Ad-Supported Streaming and Download-to-Own, also predicts that advertiser spending on Internet video streams to PCs and TVs will approach $1.7 billion by 2011. 

The report forecasts that sales of video downloads will total:

  • $472 million in 2007 
  • $1.2 billion in 2008 
  • $2 billion in 2009 
  • $3.1 billion in 2010 
  • $4.1 billion in 2011

Video streaming, increasingly ad-supported, is booming; but downloads will be biggest revenue generator for content owners, according to Adams Media Research study. 

Adams Media Research is betting that video downloads will ramp up gradually as Apple TV and similar devices win acceptance among consumers.

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