123 million Americans Viewed an Average 151 minutes of Online Video in January
|7.2 billion Videos Online||In January, nearly 123 million people in the U.S. (70% of the total U.S. Internet audience) viewed 7.2 billion videos online, according to comScore.|
The average video streamer viewed 59 streams during the course of the month – nearly two videos per day – and viewed an average of 151 minutes of video online during the month, with the average viewing time per video registering 2.6 minutes.
Google Sites was the top streaming video property in January, as measured by total unique streamers (54.7 million) and total video streams initiated (1.167 billion). Google's YouTube.com accounted for 992 million video streams initiated.
comScore also found that peak relative viewing occurred between the hours of 5:00-8:00 P.M. on weekdays, when video consumption was 60% higher than average. Meanwhile, the highest relative video consumption on weekends occurred between the hours of 7:00-11:00 P.M., when streamers viewed 31% more video than average.