Worldwide Internet Audience Jumps 10% to 747 million; China No.2 with 87M Users

Worldwide Internet audience has grown 10% in last year to 747 million people, age 15+, in January 2007, according to comScore Networks. Among the top 15 countries, Internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33%, 21% and 20%, respectively. 

China now represents the second-largest Internet population in the world, with 86.8 million users. U.S. leads with 153.4 million users, which rose 2% year-over-year in January 2007. Internet users outside the U.S. now account for 80% of the world’s online population. 

As a measure of engagement, comScore also analyzed the top 10 countries ranked by average hours online per visitor for January 2007. Canada led the list, with the average user spending 39.6 hours (and 41.3 hours/ month among broadband users) online during the month. Rounding out the top 5 were Israel, South Korea, the U.S. and the U.K. – all countries with high broadband penetration. 

Top 15 Countries by Internet Penetration (Unique Visitors Age 15+*)
January 2007 vs. January 2006 
(Source: comScore World Metrix )

 

Jan-06
(000)

Jan-07 (000)

Percentage Change

Worldwide

676,878

746,934

10%

United States

150,897

153,447

2%

China

72,408

86,757

20%

Japan

51,450

53,670

4%

Germany

31,209

32,192

3%

United Kingdom

29,773

30,072

1%

South Korea

24,297

26,350

8%

France

23,712

24,560

4%

India

15,867

21,107

33%

Canada

18,332

20,392

11%

Italy

15,987

18,106

13%

Brazil

12,845

14,964

16%

Spain

12,206

12,710

4%

Russian Federation

10,471

12,707

21%

Netherlands

10,772

11,077

3%

Mexico

8,624

10,149

18%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. 

Top Global Properties: the top worldwide Web properties for January, ranked by unique visitors.  Microsoft Sites topped the list with 510.3 million worldwide visitors, followed by Google Sites with 502.5 million worldwide visitors, and Yahoo! Sites with 467.8 million worldwide visitors.    

Top 15 Online Properties Worldwide, Among Visitors Age 15+*
January 2007
(Source: comScore World Metrix )

 

Unique Visitors (000)

Worldwide Total

746,934

Microsoft Sites

510,320

Google Sites

502,464

Yahoo! Sites

467,832

Time Warner Network

262,413

eBay

248,854

Wikipedia Sites

189,003

Amazon Sites

149,817

Fox Interactive Media

139,821

CNET Networks

118,717

Apple Computer, Inc.

116,520

Ask Network

108,870

Adobe Sites

101,810

Lycos, Inc.

90,208

Viacom Digital

76,389

New York Times Digital

72,180

Excludes traffic from public computers such as internet cafes or access from mobile phones or PDAs.

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