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More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study

What emerging channels will nab the most marketer interest this year? It's not the much buzzed-about areas such as mobile and gaming. More marketers will use the less sexy staples such as e-mail and search in 2007 than in previous years because they're the most measurable and the most indispensable, reports AdAge, citing a Forrester survey of interactive marketers. 

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Easter Spending Expected to Hit $14 billion

American consumers are eager to celebrate Easter with their family and friends, with the tTotal holiday spending estimated to reach $14.37 billion, according to NRF’s 2007 Easter Consumer Intentions and Actions Survey. This year, shoppers who are planning to celebrate Easter (79.5%) are expected to spend an average of $135.07, up 11% from last year’s $121.72 per person. 

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PMP/MP3 Player Market to Double from 2005 to 2010 to Hit 270 million

Portable Media Players (PMP)/MP3 players represent one of the fastest-growing segments of the consumer electronics industry today, with unit shipments expected to more than double between 2005 and 2011, according to iSuppli Corp. Global PMP/MP3 factory revenue will rise to $21.5 billion by 2011, expanding at a CAGR of 7.4% from $14 billion in 2005. PMP/MP3 revenue this year will rise to $20.6 billion, up 14.4% from $18 billion in 2006.

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