Easter Spending Expected to Hit $14 billion

American consumers are eager to celebrate Easter with their family and friends, with the tTotal holiday spending estimated to reach $14.37 billion, according to NRF’s 2007 Easter Consumer Intentions and Actions Survey. This year, shoppers who are planning to celebrate Easter (79.5%) are expected to spend an average of $135.07, up 11% from last year’s $121.72 per person. 

Easter spending is expected to increase across the board for the average shopper:

  • new spring outfit ($26.03)
  • food for their Easter meal ($37.56)
  • candy ($18.53) 
  • gifts ($20.61) 
  • flowers ($9.63) 
  • decorations ($7.63)  

Department stores will be a popular shopping destination this year, (36.8% vs. 30.0% last year). Other popular locations for Easter shopping include specialty clothing stores (6.7%), specialty stores (23.7%), online (12.7%) and catalog (5.6%). 

Shoppers between the ages of 25-34 will spend the most per person this year ($147.47). Coming in second is the 45-54 age group ($144.13), followed by 35-44 year olds ($139.36) and 18-24 year olds ($137.30). 

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