Easter Spending Expected to Hit $14 billion
Easter spending is expected to increase across the board for the average shopper:
- new spring outfit ($26.03)
- food for their Easter meal ($37.56)
- candy ($18.53)
- gifts ($20.61)
- flowers ($9.63)
- decorations ($7.63)
Department stores will be a popular
shopping destination this year, (36.8% vs. 30.0% last year). Other popular
locations for Easter shopping include specialty clothing stores (6.7%),
specialty stores (23.7%), online (12.7%) and catalog (5.6%).
Shoppers between the ages of 25-34 will spend the most per person this year ($147.47). Coming in second is the 45-54 age group ($144.13), followed by 35-44 year olds ($139.36) and 18-24 year olds ($137.30).