More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study
What
emerging channels will nab the most marketer interest this year? It's not
the much buzzed-about areas such as mobile and gaming. More marketers will
use the less sexy staples such as e-mail and search in 2007 than in
previous years because they're the most measurable and the most
indispensable, reports
AdAge, citing a Forrester survey of interactive marketers.
However, 40% of marketers are using or
piloting RSS, up from 10% last year, and 34% are use or piloting blogs, up
from 13% in the 2006 study. Social networks have the slowest adoption of
all social media tactics but still notched 20% penetration in terms of
marketer use.
The report says that of all the technologies marketers aren't using right
now, mobile is more promising overall than gaming.
