More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study

What emerging channels will nab the most marketer interest this year? It's not the much buzzed-about areas such as mobile and gaming. More marketers will use the less sexy staples such as e-mail and search in 2007 than in previous years because they're the most measurable and the most indispensable, reports AdAge, citing a Forrester survey of interactive marketers. 

However, 40% of marketers are using or piloting RSS, up from 10% last year, and 34% are use or piloting blogs, up from 13% in the 2006 study. Social networks have the slowest adoption of all social media tactics but still notched 20% penetration in terms of marketer use.

The report says that of all the technologies marketers aren't using right now, mobile is more promising overall than gaming. 

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