More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study
However, 40% of marketers are using or
piloting RSS, up from 10% last year, and 34% are use or piloting blogs, up
from 13% in the 2006 study. Social networks have the slowest adoption of
all social media tactics but still notched 20% penetration in terms of
The report says that of all the technologies marketers aren't using right now, mobile is more promising overall than gaming.