Love Online Video: 100 Million Americans Streamed Video Content Online
While Americans still love their TVs for watching television
programming and DVDs, at the end of 2006, 58% of Americans age 12 or older with Internet
access had streamed some form of video content online, according to
Ipsos Insight from MOTION
- the company’s biannual study of digital video behaviors.
This translates to 44% of the overall US population age 12 or older having ever streamed a digital video file off of the Internet – or approximately 100 million Americans.
Additionally, over one in four (28%) Americans age 12+ have downloaded a digital video file
Nearly three in four of all teens age 12-17 and young adults age 18-24 in the US have ever streamed digital video content online.
Today, teens and young adults, on average, have stored 20% of their entire video library either digitally (stored on a hard drive) and/or have burned this content onto DVD-R.
The popularity of short video clips has been more than likely driven by the universal appeal of YouTube, as roughly 40% of those that have streamed or downloaded video content have accessed this site, many of whom have visited YouTube in the past 30 days.
Moreover, 43% of all digital video downloaders and streamers express some level of interest in downloading full length movies in the near future, while 38% express interest in full length TV show downloads.
