US Online Travel Sales to Reach $146 Billion: eMarketer

US online consumer travel sales - airline, hotel, rental car, cruise and vacation package reservations - will reach $94 billion this year, up 19% over 2006, according to eMarketer estimates. Sales will remain strong to hit $146 billion by 2010, although growth rates will steadily decline.

In 2007, 41.3 million US households will book travel online, representing 52.5% of all US online households, according to eMarketer. For the first time, online travel bookings in the US will surpass offline bookings in volume this year, according to PhoCusWright. 

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