Gartner Says 80% of Active Internet Users Will Have A Second Life 

By the end of 2011, 80% of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life, according to Gartner, Inc.

As enterprise try to define their role in the virtual world, Gartner has identified five laws for companies participating in the virtual world:

  • First Law: Virtual worlds are not games, but neither are they a parallel universe (yet)
  • Second Law: Behind every avatar is a real person. 
  • Third Law: Be relevant and add value. 
  • Fourth Law: Understand and contain the downside. 
  • Fifth Law: This is a long haul. 

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