Gartner Says 80% of Active Internet Users Will Have A Second Life
As enterprise try to define their role in the virtual world, Gartner has identified five laws for companies participating in the virtual world:
- First Law: Virtual worlds are not games, but neither are they a parallel universe (yet)
- Second Law: Behind every avatar is a real person.
- Third Law: Be relevant and add value.
- Fourth Law: Understand and contain the downside.
- Fifth Law: This is a long haul.