US Agency Revenue Up 8.8% to $28.2 Billion
U.S. agencies offering digital marketing
services led the charge as overall agency revenue grew 8.8% to $28.2
billion in 2006, reports
AdAge. Billings from traditional advertising and
media were up just 4.2%, reaching $13.1 billion. Income from marketing offerings rose from
13.1% to hit $15.1 billion.
- Only 46.4% of agency billings came from traditional advertising and media buying/planning.
- The other 53.6% came from marketing services, including digital services.
- U.S. interactive-agency revenue rocketed 23.1%, driving the increase in marketing services.
