U.S. agencies offering digital marketing
services led the charge as overall agency revenue grew 8.8% to $28.2
billion in 2006, reports
AdAge. Billings from traditional advertising and
media were up just 4.2%, reaching $13.1 billion. Income from marketing offerings rose from
13.1% to hit $15.1 billion.
- Only 46.4% of agency billings came
from traditional advertising and media buying/planning.
- The other 53.6% came from marketing
services, including digital services.
- U.S. interactive-agency revenue
rocketed 23.1%, driving the increase in marketing services.
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