US Agency Revenue Up 8.8% to $28.2 Billion

U.S. agencies offering digital marketing services led the charge as overall agency revenue grew 8.8% to $28.2 billion in 2006, reports AdAge. Billings from traditional advertising and media were up just 4.2%, reaching $13.1 billion. Income from marketing offerings rose from 13.1% to hit $15.1 billion. 
  • Only 46.4% of agency billings came from traditional advertising and media buying/planning. 
  • The other 53.6% came from marketing services, including digital services. 
  • U.S. interactive-agency revenue rocketed 23.1%, driving the increase in marketing services.

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