|
|
| Internet Indicators | Tech Metrics | Economic Indicators | Financial Markets | Industry Insights | Business Metrics | Global Monitor |
| Metrics 2.0» Business Metrics» Sales/Marketing: |
US companies are expected to
spend over a third of their annual marketing budgets in the fourth
quarter, a 50% increase over what they spent in an average quarter in
2005, according to the latest Blackfriars Communications report
"Marketing 2006: A Make Or Break Fourth Quarter".
Marketing
to children is no longer about hawking toys, sweets and cereal in between
the cartoons. Children are now influencing purchasing decisions for
grown-up items such as cars and holidays, and firms are responding
accordingly (Economist article).
Continue reading... "Trillion-dollar kids; Parents Have Ceded Control" »
U.S. businesses will be spending nearly $615
billion on marketing this year, according
to consulting firm Blackfriars Communications. This forecast is down $385
billion from 2005. In Blackfriars' second annual sizing of the U.S.
marketing market, it found that 2006 marketing spending dropped to 4.7% of
revenue this year from 8.9% last year. The manufacturing industry again
spent the most on marketing in 2006 with spending of $59 billion.
Continue reading... "Businesses plan to spend $2,000 per every living person in U.S. on marketing" »
Market research will achieve 11-12 percent growth every year through
2009 to reach $39.7 billion while IT research will grow between 7.5% and 9%, to
reach $3.2 billion by 2009, according to information industry research and
advisory firm Outsell. The research
industry includes companies like VNU, Forrester Research, Corporate Executive Board,
Harris Interactive, WebSideStory, Telephia, and Info-Tech Research Group
that provide research, syndicated market information, subscription-based
measurement services, and offline and online panels.
Continue reading... "Outlook for Market and IT Research - Over 10% Growth to Reach $43 billion" »
A weekly summary of marketing metrics with stats, facts, and figures:
11.5% earnings drop projected across the U.S.
newspaper industry
Merrill Lynch analyst Lauren Rich Fine
projected an 11.5% drop in per-share earnings across
the U.S. newspaper industry in the third quarter, and forecast that
six companies would report double-digit declines. She also lowered her
newspaper ad revenue forecast from 1.2% growth to flat in 2006, and
from 1.1% growth to a 1.5% decline in 2007. more>>>
U.S. advertising
market grew $73B in 1H06; Internet has 6.4% market share
Total U.S. advertising expenditures in the first six
months of 2006 increased 4.1% to $73.0 billion as compared to the
prior year period, according to TNS
Media Intelligence. After a healthy 5.3% gain in the first quarter,
the growth in total ad spending for the second quarter fell back more than
expected and finished at 2.9%. more>>>
Although
permission-based b-to-b e-mail was ranked the highest-priced list rental
category—with a straight average price of $277 per thousand names in
October—it was the largest price decrease among list types compared with
the same period last year, according to list manager Worldata in its Fall
2006 List Price Index. B-to-b e-mail list prices decreased an average
of $4 per thousand compared with the same period last year.
Worldata List Price Index examines the average price per thousand (PPM) of the lists we have grouped in each category. Triple bars are used in each category for easy comparison of October 2004 and 2005 prices to October 2006 prices.
Continue reading... "E-mail list prices fall, B-to-B E-Mail Lists Priced at $277/M" »
IT
vendor marketing budgets will increase by 7.5% for the full year 2006, the
fastest rate of increase over the past five years,
according to IDC
CMO Advisory Service projections. IDC's Marketing Staff Throughput
Index measures program execution per marketing employee and has increased
by about 10% over the past year to $301,400. The average tech
vendor is also getting more leverage from its marketing staff as indicated
by the IDC Program-to-People Ratio, which has expanded to 65:35 for 2006.
Continue reading... "Tech Marketing Budgets Projected to Increase by 7.5% in 2006 - IDC Report" »
|
|
The AAF
Survey of Industry Leaders on Digital Media Trends, released today by
the American Advertising Federation (AAF), reveals that while there is
strong belief among industry leaders in the effectiveness of digital
marketing, there is lesser confidence in Fortune 500 companies' ability to
capitalize on online advertising. 63% that Fortune 500 companies are
"generally behind the curve when it comes to online ad
strategy." There is also a wariness of advertising executives
regarding their own ability to keep pace with the changing digital
environment. 58% said that they personally are "struggling simply to
manage existing online efforts, let alone stay ahead of the curve."
Advertising executives find blogs a riskier, less effective advertising vehicle than user-generated content sites such as MySpace, YouTube, Facebook, etc. 62% stated that "blogs are too risky to advertise with due to lack of predictability of the editorial content," while only 53% agreed with the same statement about user-generated content. Despite these concerns, an overwhelming majority said advertisers "should exploit the viral marketing opportunities" of user-generated sites and, to a lesser degree, blogs. |
|
Marketing spending at U.S. companies will
be nearly $1.074 trillion in 2005, according to Blackfriars
Communications. In their first ever sizing of the U.S. marketing
market in 2005, they found that if marketing were a vertical industry,
it would represent about 9% of the gross domestic product of the United
States, and it would rank as the fifth largest industry, behind
manufacturing, government, real estate, and professional services.
A key finding in Blackfriars' analysis proved that industry affiliation has a big effect on marketing activities and spending. Retail trade companies spend 11.5% of revenue on marketing, the largest percentage of the six vertical industries studied. In contrast, financial services firms spend only 6.8% of revenue on marketing, the smallest percentage of the industries analyzed. |
|
Continue reading... "U.S. Marketing Spending Exceeded $1 Trillion In 2005" »
|
||||
