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US Agency Revenue Up 8.8% to $28.2 Billion

U.S. agencies offering digital marketing services led the charge as overall agency revenue grew 8.8% to $28.2 billion in 2006, reports AdAge. Billings from traditional advertising and media were up just 4.2%, reaching $13.1 billion. Income from marketing offerings rose from 13.1% to hit $15.1 billion. 

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Ethanol Demand Boosts Corn Planting 15% in 2007, Biggest Since 1944

Corn planting will be up 15% this year to 90.5 million acres and 12.1 million more acres than in 2006,  the biggest U.S. corn planting since 1944, boosted by high demand from the ethanol industry and strong export sales, reports AP, citing the U.S. Department of Agriculture's annual prospective plantings report. 

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Easter Spending Expected to Hit $14 billion

American consumers are eager to celebrate Easter with their family and friends, with the tTotal holiday spending estimated to reach $14.37 billion, according to NRF’s 2007 Easter Consumer Intentions and Actions Survey. This year, shoppers who are planning to celebrate Easter (79.5%) are expected to spend an average of $135.07, up 11% from last year’s $121.72 per person. 

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$22B US Generic Drugs Industry by the Numbers

With the new Democratic Congress promising to lower health care costs, generic drug makers take on brand-name rivals to level the playing field, reports AP. Here are some key metrics and stats on the generic drugs market: 

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U.S. Sales of Hybrid Vehicles Jump 28% to 254,545 in 2006; 1.5% of US Vehicles

U.S. sales of gas-electric hybrid vehicles rose 28% to 254,545 in 2006, but the rate of growth is starting to slow, according to a report by R.L. Polk & Co.  Hybrids accounted for about 1.5% of U.S. vehicle sales last year.  Toyota Prius led the segment with 42.8% of new registrations. 

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12th-Graders Math Proficiency Falls; Reading Skills Lowest Since 1992: Study

The average U.S. 12th-grader reading score in 2006 was the lowest since 1992, while less than one-quarter (23 percent) of 12th-graders scored at or above the Proficient level in the 2005 National Assessment of Educational Progress (NAEP), according to The Nation’s Report Card. 

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Charitable Giving to Colleges Grew to a Record $28 billion; Top 20 Colleges and Sources

Charitable contributions to higher education grew 9.4% to a record $28 billion in the last academic year, according to a report by the Council for Aid to Education. Contributions to Stanford University rose 50% to top $911.6 million, the largest amount ever raised by a U.S. university in a year, according to the report.

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US Health Care Spending to Double to $4.1 Trillion by 2016 - 20 Cents of Every 5 Dollars Spent

U.S. health care costs are set to double over the next 10 years to $4.1 trillion annually, or 1 dollar of every 5 dollars spent, according to a study by Centers for Medicare & Medicaid Services, published today in the Web edition of the journal Health Affairs.

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Web 2.0 Helps E-Commerce Sites Beat Offline Stores in Customer Satisfaction

Customer satisfaction with e-commerce surpassed that of offline retail by 11.6%, according to the 4th Quarter 2006 American Customer Satisfaction Index (ACSI) E-Commerce Report by ForeSee Results.  E-commerce's overall customer satisfaction score jumped to 80 on a 100-point scale. 

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Unique Visitors to US Newspaper Websites Grows 22% to Over 57M in 2006

The average unique audience for newspaper Web sites jumped more than 22% or over 10 million in 2006 to reach monthly unique visitors of a record 57.6 million in the fourth quarter 2006, according to the data by Nielsen//NetRatings for the Newspaper Association of America (NAA). 

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