Metrics 2.0» Industry Insights» Advertising/Media:

US Agency Revenue Up 8.8% to $28.2 Billion

U.S. agencies offering digital marketing services led the charge as overall agency revenue grew 8.8% to $28.2 billion in 2006, reports AdAge. Billings from traditional advertising and media were up just 4.2%, reaching $13.1 billion. Income from marketing offerings rose from 13.1% to hit $15.1 billion. 

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Unique Visitors to US Newspaper Websites Grows 22% to Over 57M in 2006

The average unique audience for newspaper Web sites jumped more than 22% or over 10 million in 2006 to reach monthly unique visitors of a record 57.6 million in the fourth quarter 2006, according to the data by Nielsen//NetRatings for the Newspaper Association of America (NAA). 

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Business Magazines Most in Need of Innovation: AAF Media Investment Survey 2007

Nearly three-quarters of respondents reserve up to 20% of media investment budget for experimentation on increasing confidence in navigating the new media ecosystem in 2007, according to American Advertising Federation (AAF) Media Investment Survey 2007

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Over 84 million American Mobile Subscribers Can be Reached by Mobile Marketing

With an estimated 207 million mobile phone subscribers in the U.S., text message continues to be the most widely used mobile application and is potentially the most powerful tool in mobile marketing. Mark Beccue sizes up the market for mobile marketing in terms of the actual number of consumers you can reach with various mobile data applications. 

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2008 Presidential Race Ad Spend to Hit $1 billion

Total ad spending on the 2008 presidential race over the next two years could reach $1 billion, according to Evan Tracey, chief operating officer of TNSMI/Campaign Media, reports AdAge. 

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32% More Women Read Snail Mail Than E-Mail Advertising: Direct Mail Study

85% of women ages 25-44 read printed direct mail marketing pieces, while some 53% of all women surveyed who have access to e-mail, read e-mail advertisements, according to Customer Focus Direct Mail study by Vertis Communications. 

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20 Companies Destined to Shake Up Information & Publishing Industries in 2007

Zimbra, Salesforce.com, Firefox, YouTube, Facebook, Snap.com, Simply Hired and Digg are among 20 companies that will shake up the information and publishing industries in 2007, according to a new report from EPS, an Outsell, Inc. company.

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2006 Media and Information Industries M&A Activity Jumps: $60B in 637 Deals

M&A activity in media and information industries flourished in 2006 with 637 transactions valued at more than $60 billion, according to The Jordan, Edmiston Group, Inc. (JEGI), the New York-based investment banking firm that specializes in media and information.

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Digital Billboards Rising; Set to Take 15% Share by 2010: iSuppli

By 2010, 75,000 billboards, or 15% of total billboards in the U.S., will be digital displays, up from a mere 500 digital billboards in 2006, according to iSuppli.  Digital signage is another vehicle for advertisers to reach out to their customers in the $500 billion global advertising market.  

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Record 151 Media M&A Deals in 2006, a 33% Jump: DeSilva & Phillips

The number of media M&A activity jumped 33% in 2006 to a record number of 151 deals, surpassing the previous record of 124 set in 2004, according to media investment bank DeSilva & Phillips.

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