US Agency Revenue Up 8.8% to $28.2 Billion
U.S. agencies offering digital marketing
services led the charge as overall agency revenue grew 8.8% to $28.2
billion in 2006, reports
AdAge. Billings from traditional advertising and
media were up just 4.2%, reaching $13.1 billion. Income from marketing offerings rose from
13.1% to hit $15.1 billion.
Continue reading... "US Agency Revenue Up 8.8% to $28.2 Billion" »
The
average unique audience for newspaper Web sites jumped more than 22% or
over 10 million in 2006 to reach monthly unique visitors of a record 57.6
million in the fourth quarter 2006, 
Nearly three-quarters of respondents reserve
up to 20% of media investment budget for experimentation on increasing
confidence in navigating the new media ecosystem in 2007, according to
American Advertising Federation (AAF) Media Investment Survey 2007.
With
an estimated 207 million mobile phone subscribers in the U.S., text message continues to be the most widely used mobile application and
is potentially the most powerful tool in mobile marketing. Mark Beccue
sizes up the market for mobile marketing in terms of the actual number of
consumers you can reach with various mobile data applications.
Total
ad spending
on the 2008 presidential race over the next two years could reach $1
billion, according to
Evan Tracey, chief operating officer of TNSMI/Campaign Media, 
85% of women ages 25-44 read printed
direct mail marketing pieces, while some 53% of all women surveyed who
have access to e-mail, read e-mail advertisements, according to Customer
Focus Direct Mail study by Vertis Communications. 
Zimbra,
Salesforce.com, Firefox, YouTube, Facebook, Snap.com, Simply Hired and
Digg are among 20 companies that will shake up the information and
publishing industries in 2007, according to a new report from EPS, an
Outsell, Inc. company.
M&A
activity in media and information industries flourished in 2006 with 637
transactions valued at more than $60 billion, according to The Jordan,
Edmiston Group, Inc. (JEGI), the New York-based investment banking firm
that specializes in media and information.
By
2010, 75,000 billboards, or 15% of total billboards in the U.S., will be
digital displays, up from a mere 500 digital billboards in 2006, according
to iSuppli. Digital signage is
another vehicle for advertisers to reach out to their customers in the
$500 billion global advertising market.
