Online Clothing Sales Surpass Computers for the First Time; To Hit $22.1B in 2007
Americans last year spent more online on
clothing than they did on computers for the first time in history, according
to the first part of The State of Retailing Online 2007 report by
Shop.org and Forrester Research. The report found the apparel, accessories
and footwear category reached $18.3 billion in 2006 and is expected to hit
$22.1 billion in 2007.
Media
and entertainment executives see the growing ability and eagerness of
individuals to create their own content as one of the biggest threats to
their business, 
The pay-per-click (PPC) industry average click fraud rate jumped to
14.8% for 1Q07 from 14.2% in 4Q06, according to 
comScore
US
online consumer travel sales - airline, hotel, rental car, cruise and
vacation package reservations - will reach $94 billion this year, up 19%
over 2006, 
While Americans still love their TVs for watching television
programming and DVDs, at the end of 2006, 58% of Americans age 12 or older with Internet
access had streamed some form of video content online, according to
Ipsos Insight from 
What
emerging channels will nab the most marketer interest this year? It's not
the much buzzed-about areas such as mobile and gaming. More marketers will
use the less sexy staples such as e-mail and search in 2007 than in
previous years because they're the most measurable and the most
indispensable, 
