83% of Marketers Consider Email Marketing the Most Important Ad Medium
Over
83% of the 1,500 marketing professionals surveyed by Datran Media consider
email marketing as the most important advertising medium in 2007, compared
to 61.7% for search marketing and 36.3% for display ads. Only 10.6%
preferred mobile marketing.
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Publishers
planned, scheduled and delivered 33.29% more webcasts in 2006 than 2005,
with live webcasts outperforming on-demand webcasts with attendee viewing
times averaging 49 minutes versus 34 minutes respectively, according to a
report on webcasting trends for
business-to-business (B2B) publishersby ON24.
In
the last six months from June 2006 to December 2006, the market share of
visits to Google Calendar jumped a whopping 333%, at the expense of its
main competitors, Yahoo! Calendar and MSN Calendar, according to recent
Hitwise data.
According to two latest studies, email personalization is on the rise
and email targeted to their specific interests, lifestyle or preference
was important to consumers. 74% of respondents viewed email from
companies they do business with as valuable.
Instant
Messaging (IM) is
an increasingly common communication tool within securities firms, with
a majority of securities employees surveyed converse by IM, and feel it helps them to improve their
productivity, according to a new 
Total
subscribers to Internet-based telephone (Voice over-IP) services in U.S.
grew 18% to 8.2 million in Q3 2006, more than doubling the figure in
a year since 3Q 2005, according to market research firm TeleGeography.
According
to NPD’s 
Almost
half of teens (48%) ages 13-18, use instant messaging, which is more than
twice the percentage of adults who use it - an
"instant messaging gap" between teens and adults -, 
Cybercrooks
have a new stocking stuffer for your inbox: spam, viruses and phishing
scams. Today, IronPort® Systems Inc., the leading Internet gateway
security provider, is publishing a list of tips for avoiding spam and
staying safe from online risks.
