research shows that online search and display advertising deliver
profoundly better results when combined than when used
A | Razorfish study (for "Actionable Analytics" report) that
measures the interaction between display media and search revealed that
the group exposed to display media were 27% more likely to click on a
branded search term as compared to the display media control group.
Continue reading... "When Combined, Display & Search Ads Provide 80% Lift - Research" »