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| Metrics 2.0» Internet Indicators» Online Ad/Marketing: |
The pay-per-click (PPC) industry average click fraud rate jumped to
14.8% for 1Q07 from 14.2% in 4Q06, according to Click
Forensics. The average click fraud rate was 13.8% for 3Q06, 14.1% for
2Q06, and 13.7% from 1Q06.
Continue reading... "Click Fraud Rate Rises to 14.8% in First Quarter" »
What
emerging channels will nab the most marketer interest this year? It's not
the much buzzed-about areas such as mobile and gaming. More marketers will
use the less sexy staples such as e-mail and search in 2007 than in
previous years because they're the most measurable and the most
indispensable, reports
AdAge, citing a Forrester survey of interactive marketers.
Continue reading... "More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study" »
Consumer
spending on Internet downloads of movies and TV shows will surpass $4
billion in 2011, up from just $111 million in 2006, according
to a report by Adams Media Research. Total PC/TV Internet video
market, including ad spending, is expected to top $5.8 billion by 2011.
Continue reading... "Internet Movies and TV Shows Market to Top $5.8 Billion By 2011" »
U.S.
companies plan to increase their online ad spending by 18% this year, faster than for any other major media
type, taking online’s share of overall ad market to 20%, according to
Outsell's annual ad spending report.
Continue reading... "Online Ad Share Jumps to 20%; Search Engine Ad Spending to Grow at 39% " »
Total U.S. advertising spending is expected to grow at a tepid 2.6% in
2007 to $153.7 billion, following the 3.8% growth in 2006, and the
smallest increase since 2001, according to the full-year forecast released
today by TNS Media Intelligence.
Continue reading... "TNS: U.S. Ad Spend to Surpass $150B in 2007; Internet Ads to Grow 13.4% " »
Continue reading... "Borrell Associates: Online Recruitment Advertising to Hit $10B" »
Annual
U.S. revenues from Internet video services – spanning user-generated
content to television shows and movies – will exceed $7 billion by 2010,
according
to Parks Associates.
Continue reading... "Parks Associates: Internet Video Revenues to Exceed $7 Billion by 2010" »
Total
advertising expenditures in the first nine months of 2006 increased 4% to
$108.4 billion as compared to the prior year period, according
to data released by TNS Media Intelligence. Total ad spending during
the third quarter of 2006 was up by 3.8% versus 2005.
Continue reading... "TNS: Internet Advertising up 17.9% in Q3; Total Ad Market up 4%" »
New
research shows that online search and display advertising deliver
profoundly better results when combined than when used
independently. Avenue
A | Razorfish study (for "Actionable Analytics" report) that
measures the interaction between display media and search revealed that
the group exposed to display media were 27% more likely to click on a
branded search term as compared to the display media control group.
Continue reading... "When Combined, Display & Search Ads Provide 80% Lift - Research" »
Global
Internet ad spending will grow by 28.2% in 2007 to hit $31.3 billion, according
to ZenithOptimedia. By comparison, global ad spending in all channels will
collectively grow by only 3.9%.
Continue reading... "Global Internet Ad Spend to Grow Seven Times Faster to Hit $31.3B in 2007" »
