Metrics 2.0» Internet Indicators» Online Ad/Marketing:

Click Fraud Rate Rises to 14.8% in First Quarter

The pay-per-click (PPC) industry average click fraud rate jumped to 14.8% for 1Q07 from 14.2% in 4Q06, according to Click Forensics. The average click fraud rate was 13.8% for 3Q06, 14.1% for 2Q06, and 13.7% from 1Q06.

Continue reading... "Click Fraud Rate Rises to 14.8% in First Quarter" »

More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study

What emerging channels will nab the most marketer interest this year? It's not the much buzzed-about areas such as mobile and gaming. More marketers will use the less sexy staples such as e-mail and search in 2007 than in previous years because they're the most measurable and the most indispensable, reports AdAge, citing a Forrester survey of interactive marketers. 

Continue reading... "More Marketers Use RSS and Blogs; Mobile and Gaming Lag: study" »

Internet Movies and TV Shows Market to Top $5.8 Billion By 2011

Consumer spending on Internet downloads of movies and TV shows will surpass $4 billion in 2011, up from just $111 million in 2006, according to a report by Adams Media Research.  Total PC/TV Internet video market, including ad spending, is expected to top $5.8 billion by 2011.

Continue reading... "Internet Movies and TV Shows Market to Top $5.8 Billion By 2011" »

Online Ad Share Jumps to 20%; Search Engine Ad Spending to Grow at 39% 

U.S. companies plan to increase their online ad spending by 18% this year, faster than for any other major media type, taking online’s share of overall ad market to 20%, according to Outsell's annual ad spending report. 

Continue reading... "Online Ad Share Jumps to 20%; Search Engine Ad Spending to Grow at 39% " »

TNS: U.S. Ad Spend to Surpass $150B in 2007; Internet Ads to Grow 13.4% 

Total U.S. advertising spending is expected to grow at a tepid 2.6% in 2007 to $153.7 billion, following the 3.8% growth in 2006, and the smallest increase since 2001, according to the full-year forecast released today by TNS Media Intelligence. 

Continue reading... "TNS: U.S. Ad Spend to Surpass $150B in 2007; Internet Ads to Grow 13.4% " »

Borrell Associates: Online Recruitment Advertising to Hit $10B

For the first time, recruiters are spending more on online media than they are in any other form, including newspapers. Borrel Associates estimates that at $5.9 billion in 2006, the online recruitment sector represents one-fourth of all Internet advertising. 

Continue reading... "Borrell Associates: Online Recruitment Advertising to Hit $10B" »

Parks Associates: Internet Video Revenues to Exceed $7 Billion by 2010

Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates. 

Continue reading... "Parks Associates: Internet Video Revenues to Exceed $7 Billion by 2010" »

TNS: Internet Advertising up 17.9% in Q3; Total Ad Market up 4%

Total advertising expenditures in the first nine months of 2006 increased 4% to $108.4 billion as compared to the prior year period, according to data released by TNS Media Intelligence. Total ad spending during the third quarter of 2006 was up by 3.8% versus 2005.

Continue reading... "TNS: Internet Advertising up 17.9% in Q3; Total Ad Market up 4%" »

When Combined, Display & Search Ads Provide 80% Lift - Research

New research shows that online search and display advertising deliver profoundly better results when combined than when used independently.  Avenue A | Razorfish study (for "Actionable Analytics" report) that measures the interaction between display media and search revealed that the group exposed to display media were 27% more likely to click on a branded search term as compared to the display media control group. 

Continue reading... "When Combined, Display & Search Ads Provide 80% Lift - Research" »

Global Internet Ad Spend to Grow Seven Times Faster to Hit $31.3B in 2007

Global Internet ad spending will grow by 28.2% in 2007 to hit $31.3 billion, according to ZenithOptimedia. By comparison, global ad spending in all channels will collectively grow by only 3.9%. 

Continue reading... "Global Internet Ad Spend to Grow Seven Times Faster to Hit $31.3B in 2007" »

More Stats, Facts, and Metrics ...on Trends


  ABOUT    CONTACT Metrics 2.0 RSS Feeds RSS   Metrics 2.0 Widgets for your site or blog WIDGETS   ARCHIVES


Enter Email for Daily Feed Delivery:


Essential Business Books