Metrics 2.0: Internet Archives

Content Enjoys 40% Share of Time Spent Online in April; Search Settled for 5.4% Share.


Online Publishers Association (OPA)'s Internet Activity Index (IAI) provides a new way of looking at consumer engagement online, dividing Internet usage into four distinct activities: content, communications, commerce and search. Share of time spent on each activity provides a benchmark for charting the relative impact of changing market dynamics on these segments as the medium matures.

Content was the only category to increase share of time in April 2006, as its share rose by 3.1% to 40%. Year-over-year, content's share has increased by 5.3%.
Commerce has declined 3.4% in April to 17.1% share of online time and also declined YoY by 1.2%.
Communications share has declined 1.3% in April and 6.3% YoY to 37.5% share of the online time.
Search grew 17% year-over-year, the largest gain, to capture 5.4% share of online time in April. However its share remained flat in April compared to March 2006.

*Notes: Excludes .gov and .edu Web sites, as well as pornographic domains. Percentage change indicates the percentage increase or decrease from the previous month's value (March 2005 values not shown). Share of Time data based on Total Time values.

Posted to Internet| June 26, 2006 8:44 AM | Permalink

Americans conducted 7.4 billion online searches in May, up 12 percent from April; the Search Leaders are...


In May 2006, Google gained in search market share for the tenth consecutive month and maintained its status as market leader with 44.1 percent of searches conducted on its sites, according to comScore Networks. Yahoo! remained in second place with 27.9 percent, while MSN ranked third with 12.9 percent. Americans conducted 7.4 billion searches online in May, up 12 percent from April.

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Posted to Internet| June 21, 2006 11:44 PM | Permalink

Blogentrepreneurship, Blog Metrics, and Blogosphere by the Numbers


Blogentrepreneurship is the next stage of Blog 2.0: Om Malik to leave his full time editor position at Business 2.0 in order to focus on GigaOM; TechCrunch has just celebrated 1 year of blogging; paidContent.org is getting paid well as one of the pioneers to monetize blogs. Here is a the latest Alex rankings of these three individual championed blogs, riding on the Web 2.0/Media 2.0 wave. TechCrunch clearly has an edge for now, but GigaOm could be catching up ...

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Posted to Internet| June 20, 2006 4:01 PM | Permalink | Comments (0) | TrackBacks (0)

EBay signs up 200 millionth online auction member


eBay has now registered 200 million users of its online auction services, which would make it the fifth-largest country in the world if its members could form one nation, its Chief Executive Meg Whitman said. Only, China, India, the United States and Indonesia are larger in terms of population, Whitman said.

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Posted to Internet| June 14, 2006 9:30 AM | Permalink

50% of search marketers rank web site traffic as their preferred metric for measuring success


"Half of search marketers rank Web site traffic as their preferred metric for measuring success," said David Schatsky, President of JupiterKagan. "There is an increasing cost associated with this traffic, primarily driven by the rise in keyword prices and the cost of expanding to new search providers."	The share of search marketers with annual revenues of $15 million or more has risen from 25 percent in 2005 to 37% in 2006, says JupiterResearch. According to the new JupiterResearch report, "US SEM Executive Survey, 2006," the number of marketers using bid management and Web analytics tools has risen from 19% last year to 26% this year. The report also finds that spending on search marketing jumped in 2005. Almost 24 percent of search marketers spent more than $500,000 on SEM campaigns in 2005, compared with 12 percent in 2004. This year, 66 percent of marketers plan to increase search spending. One of the factors contributing to the surge in spending is the increasing cost of traffic.

Posted to Internet| June 12, 2006 1:06 PM | Permalink

50 million Americans turn to the internet for news on a typical day

Some 50 million Americans turn to the internet for news on a typical day, a new highwater mark for online news-gathering that coincides with rapid growth of broadband adoption in American homes, according to Pew Internet & American Life project report.
Over the last four years, overall internet penetration rose from 58% of all adult Americans to 70%, and home broadband penetration grew from 20 million people (or 10% of adult Americans) to 74 million people (37% of adult Americans).

$613 million
Advertising revenue for newspaper Web sites in US and Canada in 1Q 2006. (Newspaper Association of America)

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Posted to Internet| June 9, 2006 3:34 PM | Permalink

The most searched words by NYTimes.com readers, China and India in Top 5

Words and phrases most frequently searched by NYTimes.com readers during the last 30 days:

1. immigration»
2. china»
3. iran»
4. india»
5. bush»

..

Posted to Internet| June 7, 2006 9:27 PM | Permalink

150 million consumers visited a travel Web site in 2005, says comScore

comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues exceeded $60 billion in 2005, representing a 20-percent increase versus 2004, with all travel segments posting gains.

Global airline industry had revenues of $326 billion in 2006 and is projected to increase to $356 billion in 2006, according to IATA.

$73.4 billion
Estimated 2006 online travel sales
$211.4 billion
Estimated 2006 total retail e-commerce including online travel

(Source: Shop.org report)

The branded supplier sites captured approximately 57 percent of online travel dollars in 2005, up from 55 percent in 2004.
A similar pattern has emerged in the hotel segment, where supplier sites have grown from a 52 percent share in 2003 to 59 percent in 2005.
When people begin the process of researching travel services online, 46% indicated that the first site they visited was either Expedia, Travelocity or Orbitz – nearly double the proportion of people who reported starting their research at a branded airline, hotel or car rental site (24%).
72% surveyed indicated that they begin their planning for leisure travel within eight weeks before taking the trip, with only 28% saying that they start researching and planning more than two months ahead of time.

Posted to Internet| June 7, 2006 10:01 AM | Permalink

8% of internet users create or work on an online journal or blog

48 million

The number of Americans overall (35% of internet users in the U.S.) who have posted online content that fall into one of the categories - online journal, blog, own web page, or share something online like videos, photos, artwork, or stories, according to Pew Internet & American Life Project Report.

About 8% of Americans create or work on their own online journal or Blog.

Posted to Internet| June 4, 2006 6:24 PM | Permalink

Bloglines is the second most popular Blog search engine

Bloglines runs the blogosphere's second most popular search engine, although it lags far behind the segment leader, Technorati. In April, Technorati drew 4.5 million U.S. visitors compared to 160,000 visitors for bloglines, according to comScore Media Metrix.

Today, Ask.com rolls out new search tools to for Blogs. With its upgrade, Ask.com said its index will span more than 1.5 billion blog posts. Technorati says its index includes 2.5 billion links from 42 million Web sites.

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Posted to Internet| June 1, 2006 4:59 PM | Permalink

Measuring Global Trends