Content Enjoys 40% Share of Time Spent Online in April; Search Settled for 5.4% Share.
Online Publishers Association (OPA)'s Internet Activity Index (IAI) provides a new way of looking at consumer engagement online, dividing Internet usage into four distinct activities: content, communications, commerce and search. 

Share of time spent on each activity provides a benchmark for charting the relative impact of changing market dynamics on these segments as the medium matures.

  • Content was the only category to increase share of time in April 2006, as its share rose by 3.1% to 40%. Year-over-year, content's share has increased by 5.3%. 
  • Commerce has declined  3.4% in April to 17.1% share of online time and also declined YoY by 1.2%. 
  • Communications share has declined 1.3% in April and 6.3% YoY to 37.5% share of the online time.  
  • Search grew  17% year-over-year, the largest gain, to capture 5.4% share of online time in April. However its share remained flat in April compared to March 2006.  
*Notes: Excludes .gov and .edu Web sites, as well as pornographic domains. Percentage change indicates the percentage increase or decrease from the previous month's value (March 2005 values not shown). Share of Time data based on Total Time values.

Posted to Net Usage| June 26, 2006 8:44 AM |

Americans conducted 7.4 billion online searches in May, up 12 percent from April; the Search Leaders are...

In May 2006, Google gained in search market share for the tenth consecutive month and maintained its status as market leader with 44.1 percent of searches conducted on its sites, according to comScore Networks. Yahoo! remained in second place with 27.9 percent, while MSN ranked third with 12.9 percent. Americans conducted 7.4 billion searches online in May, up 12 percent from April.

 

Continue reading... "Americans conducted 7.4 billion online searches in May, up 12 percent from April; the Search Leaders are..." »

Posted to Net Usage| June 21, 2006 11:44 PM |

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